Press releaseKuala Lumpur, Malaysia —
Scicom Joins Maxis Business Industry Panel on Redefining Customer Experience with AI
Scicom's Senior Vice President of AI Enterprise Solutions joined a panel of industry leaders on how artificial intelligence and data are reshaping enterprise customer experience across Malaysia.
The Lead
Scicom (MSC) Berhad took part in Maxis Business' flagship industry forum, "Building Tomorrow's Business Today: Redefining CX with AI," held on 29 April 2026 at the Maxis Business Innovation Centre, Menara Maxis, Kuala Lumpur. Shefeeque Abdul Rahman, Senior Vice President of AI Enterprise Solutions at Scicom, joined a cross-industry panel titled "Breaking Barriers: How Industries are Solving the CX Puzzle using AI & Data." The panel drew on Scicom's view on deploying AI to deliver hyper-personalized, scalable customer experiences for enterprise clients across the region.
The Strategy
Customer expectations are shifting at unprecedented speed. Enterprises are moving beyond incremental service improvements toward fundamental transformation, treating AI not as a futuristic concept but as a critical operational capability for delivering meaningful, human-centric experiences at scale. The Maxis Business forum convened C-suite leaders from contact centre operations, customer experience, and digital engagement to examine how AI and data can dissolve long-standing silos and unlock measurable efficiency gains.
Scicom's participation reflects its growing position as a strategic AI partner for organizations navigating this transformation. With over two decades of experience in customer lifecycle management and a rapidly expanding portfolio of enterprise AI solutions, Scicom brings both operational depth and technical innovation to the conversation. It bridges the gap between AI research and production-grade deployment in real customer environments.
By engaging in industry-defining conversations alongside Maxis Business, RHB Banking Group, the Contact Centre Association of Malaysia, and Deltapath, Scicom continues to reinforce its role as a thought leader shaping the regional AI-CX agenda.
Executive Voice
“AI is no longer a question of if, but of how. The real challenge for enterprises today is moving from isolated pilots to integrated platforms that drive agility, efficiency, and seamless customer engagement. At Scicom, we are focused on building AI solutions that are genuinely human-centric, designed to scale across complex multilingual, multi-channel environments while delivering measurable business outcomes.”
Key Highlights
Industry Panel Representation
Shefeeque Abdul Rahman represented Scicom on the panel "Breaking Barriers: How Industries are Solving the CX Puzzle using AI & Data," alongside Fatimah Hussein (Senior Vice President & Head of Contact Centre, RHB Banking Group), Vigneswaran Sivalingam (President, Contact Centre Association of Malaysia), and Andy Chan (Sales Vice President, Deltapath).
Cross-Sector Dialogue on AI-Driven CX
The forum brought together CTOs, CIOs, CMOs, and heads of contact centre operations to examine how enterprises can scale customer outreach with AI, deliver hyper-personalized experiences, and reimagine engagement through integrated, data-driven platforms.
Distinguished Speaker Line-Up
The event featured keynotes from Prateek Pashine (Chief Enterprise Business Officer, Maxis Business), Patrick Er (Chief People & Transformation Officer, Maxis), Sandeep Mishra (Director of Product Marketing, Maxis Business), and Alex Song (Chief Operation Officer, WIZ.AI).
Strategic Industry Positioning
Scicom's participation underscores its commitment to engaging Malaysian and regional enterprise leaders on the practical realities of AI adoption. It reinforces Scicom's role as a trusted partner for organizations seeking to operationalize AI within customer experience and contact centre environments.
About Scicom (MSC) Berhad
Scicom (MSC) Berhad is a leading global digital transformation solutions provider. Listed on the Main Market of Bursa Malaysia, Scicom specializes in integrated customer lifecycle management, digital government services, and e-commerce solutions. With a footprint spanning multiple continents, Scicom delivers innovative, AI-enhanced services to a diverse portfolio of Fortune 500 companies and government agencies. For further information, visit scicom-intl.com.
This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from those anticipated. Scicom (MSC) Berhad is listed on the Main Market of Bursa Malaysia Securities Berhad.